Welcome to the creative journey behind the logo of the On The Bus Festival 2024. In this blog post, I’ll take you through the process of designing a logo that captures the essence of this diverse and vibrant music festival. As a long-time friend of the festival and an OG zip-liner, the opportunity to contribute to its visual identity was both an honour and a creative challenge.
The Task - A Fusion of Friendship and Creativity
When the team at On The Bus approached me to design the logo for the 2024 festival, I felt a unique connection to the task. As a longstanding friend and an OG zip-liner, I understood the festival’s spirit intimately. The challenge was not just to create a logo but to encapsulate the essence of the event, embodying the free-spirited, eclectic nature of On The Bus Festival.
The Logo - Alien Tentacles and Individual Vibes
To align the logo with the festival’s multi-genre atmosphere and the kaleidoscope of characters it attracts, I chose a design that transcended the ordinary. The logo showcases the iconic bus-crossed cyclops alien adorned with tentacles. This being represents the diverse festival-goers, each unique and free from the constraints of social norms. The choice of this design aimed to symbolise the extraordinary individuals who come together under the festival banner, united by a shared love for music and unconventionality.
The colour palette was carefully selected to evoke a sense of wonder, with vibrant hues that reflect the eclectic and lively atmosphere of the festival.
Gratitude to the On The Bus Team
I want to express my sincere gratitude to the On The Bus team for entrusting me with the creation of the 2024 festival logo. The collaborative effort and shared vision resulted in a design that goes beyond being a mere emblem; it’s a visual testament to the spirit and energy of On The Bus Festival. I am thankful for the opportunity to contribute to the festival’s identity, and I look forward to seeing the logo come to life, embodying the celebration that awaits in 2024.
IN CONCLUSION:
In conclusion, the journey of designing the On The Bus Festival 2024 logo was a fusion of friendship, creativity, and a deep understanding of the festival’s essence. The logo, with its cosmic tentacles and vibrant colours, stands as a visual representation of the diverse and free-spirited community that defines On The Bus. As the festival approaches, I am filled with excitement, grateful for the opportunity to contribute to this celebration of music, diversity, and unconventionality.
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